Type Of Production: Music Video

Type Of Production: Music Video

- A Music Video is a short film, where moving images are edited together to accompany a song.

Most music videos are made to promote the musical artist behind the song, market their work and boost sales of their recordings.

The medium first became mainstream in the 80s, when MTV built their programme around the concept of a continuous stream of music videos.

Music videos use a wide range of styles borrowing from pre-existing moving image mediums like animation, live action filming, documentaries and non-narrative texts.

Some music videos employ a combination of stylistic techniques from different mediums such as animation and live action.

Many music videos do not use images to directly interpret song's lyrics and some are simply a filmed version of a live performance. [source: Wikipedia].

Die Another Day

Die Another Day

Editing - James bond bullet hole, The video goes slow motion when Madonna smashes the glass in the dungeon. The video has fast pacing editing near the end. Slow motion when the bad Madonna dies. At the end it shows a barrel shot and then a black fade, to end the song.

Mise-En-Scene - In the dungeon scene, it is dark, but when the two Madonna's are fighting. She has a bruse on her eye in the dungeon.

Cinematography - Pan shot when the two Madonnas are fighting

Sound - This is a Non diegetic video

What can we learn from media language?

From Costume we can learn that their is a good Madonna, who has a white costume. Followed by the other Madonna, who evil and she has a black costume. 

From the sound in this music video, we can learn that it is a non diegetic video.

From the 

Media Techniques

Media Language - Music Videos

The four main areas of media language are...

-Cinematography

-Editing

-Mise-en-scene

-Sound

Cinematography

Cinematography refers to how the camera is used

Movement:

-Tilt (pivot up and down)

-Crane (move up and down)

-Pan (pivot left and right)

-Track (move forward and back and left or right

High angle (birds eye view and aerial shots) - looking down (making someone look vulnerable)

Low angle (worms eye view looking up making someone appear powerful)

Mise-en-scene

Mise-en-scene means everything within the frame! You can remember it easily with C.L.A.M.P.S.

Costume - What are the characters wearing? 

The characters are a man and woman, which are wearing casual clothes. These people are a couple.

Lighting - Is it High Key (bright) or Low Key (Dark)?

Where the camera shot is, it is a High key, but in the background it is a Low Key, because its night time.

Actors

Make up

Props

Setting

Sound

Sound is divided in to two categories

Diegetic - Is when the characters can hear something in the film

Non Diegetic - Is when the movie has music playing, but only the audience can hear it.

Editing

Editing is the method of construction - The style, pace and techniques in which a film is made.

Cut - The cut from one shot to the next

Fade - When a shot fades in a colour, this is usually black or white

Dissolve - When one shot dissolves into the next